Our findings in the various categories highlighted above represent trends that are impacting the most popular computing devices. All three product groups have been gradually losing momentum over the last few years, and recent data shows further slowing.
Smartphones. Planned spending on smartphones (19%) is seeing a 2-point drop compared to the previous quarter. This is the opposite of last year when we saw an increase in spending for Q3 2018.
Tablets. Planned spending on tablets (12%) is also down 2-points compared to last quarter. This decrease in planned buying coincides with a jump in the average replacement cycle length for this device type.
PCs. Similar to mobile devices, we see a 2-point drop in planned spending on laptops (34%), and a bigger drop in planned spending on desktops (16%; down 4-points). Spending on these devices reinforces the net decrease seen in overall PC category noted above.
Upgrade Cycles. As mentioned above, device upgrade cycles are among the keys factors that impact business device buying. The chart below compares the amount of time in between upgrades for leading devices.