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As connected consumer products become more popular, manufacturers must weigh traditional business models against more dynamic, service-driven approaches. Connected products not only learn and adapt to user preferences over time, but can feed those learnings back into product development cycles while also enabling new, service-based revenue streams. However, for consumers to accept as-a-service, payper-use, or other alternative connected product service models, manufacturers must clearly articulate the value proposition of such products and overcome concerns about privacy and security, according to the results of 451 Research's Endpoints and IoT, Connected Products 2022 survey.