Driver-assist features penetrate auto market, but caution reigns around fuller autonomy


About one-quarter of drivers have cars with driver-assist features today, while just over two-thirds will consider them for the next vehicle they lease or own, according to 451 Research's Endpoints & IoT, Mobility – Connected Car & Autonomy Services 2023 survey. That level of penetration demonstrates overall consumer comfort with relying on software and sensors to assist in basic tasks like parking, changing lanes and overcoming blind spots. That said, interest in moving to "high" or "full" levels of autonomous driving is much rarer today. EV adoption is also in its infancy, limited by concerns including cost, charging availability and vehicle range. Meanwhile, connected car services, which have been available in one form or another for quite a while, have relatively higher levels of adoption but face monetization challenges.

The full report is only available to 451 Alliance members.