An ever-changing digital landscape means that consumer expectations are constantly evolving. Technology is at the root of nearly all consumer experiences, but that does not mean there is blind demand for anything that could be considered an innovation. Our Connected Customer, Disruptive Experiences 2023 survey helps identify consumer sentiment toward technology adoption as it relates to the customer experience by assessing areas such as connected experiences, financial technologies, the metaverse, shopping preferences and more. Due to its longitudinal fielding, Disruptive Experiences is able to provide deeper insight as it spans multiple years.
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