While a great deal of IT investment goes toward maintaining existing systems and innovating within the realm of mature technologies, many organizations are also keeping an eye on the horizon for technologies that could reshape their business in the near future. Awareness of emerging technologies is especially high, given the rapidly advancing applications of artificial intelligence, including generative AI and information security use cases. Companies are paying attention, and many are prepared to start spending on these technologies even in their nascent stages (whether on consulting, experimentation or preparation). The extent of willingness to invest is strongly correlated to the technology's perceived potential for business impact. These trends are reflected in the responses to our Digital Pulse, Emerging Technologies 2023 survey.
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