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Consumer trust remains steady, privacy and personalization rise as priorities

 

Our Connected Customer, Trust & Privacy 2024 survey is a longitudinal piece of research that has been conducted once a year, now in its fifth iteration. It assesses consumer sentiments on topics such as levels of trust in businesses and hesitancies around technologies through the lenses of current events, societal progress, technological advancements and more.

The full report is only available to 451 Alliance members.

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