Our Connected Customer, Disruptive Experiences 2024 is a longitudinal population representative survey of US consumers that focuses on the adoption of emerging technologies. Fielded annually, it explores themes such as digital payments, banking and digital experiences through the lens of innovation and advancement. This year, themes such as generative AI, in-store shopping and enhanced checkout experiences stand out as trends that remain important to consumers. This report focuses on the survey data gathered around fintech.
The full report is only available to 451 Alliance members.
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