Our Connected Customer, Quantifying the Customer Experience survey is now in its fifth year. Over the last half decade, we have tracked features and pitfalls of consumers' physical and digital experiences with brands to determine the financial impact of each on businesses. So far, 2024 has been another turbulent period with a plethora of uncertainties peppering their way into every facet of our lives. This report explores what that means for organizations and how it affects their relationships with customers, identifying key takeaways from this 2024 fielding.
The full report is only available to 451 Alliance members.
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