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Businesses, in general, expect their portfolios of vendors to expand over time. Companies see technology vendors in almost every category becoming more important to their business and operations — especially vendors of AI technology, as that area of technology is becoming viewed as most important, alongside some critical business operations tools. Businesses also identify product pricing, performance and features (ahead of vendor company traits) as driving factors in vendor decisions, according to 451 Research's Digital Pulse, Vendor Selection 2024.