In 2024, enterprises' IT budgets grew due to new technology efforts, especially AI. This increase matched last year's expectations, and many organizations anticipate similar growth for 2025. Expected growth in 2025 is similarly driven by the needs of AI and its associated resource requirements. Along with the technologies themselves, businesses describe information security, operational efficiency and new revenue sources as factors motivating spending, while concerns about cost, data privacy and IT skills remain concerns for many businesses. These trends and others are reflected in responses to the Digital Pulse, IT Budgets & Drivers 2025 survey.
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