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Service providers target specialization, advisory role and new tech investment

Service providers target specialization, advisory role and new tech investment

By Liam Eagle and Ellie Brown

Service providers continue to broadly shift toward greater specialization, even as the technology landscape they operate within becomes more complex and fragmented. They also want to take on a closer, more advisory role in their relationships with customers, citing their need to be invest in emerging technologies, such as in building infrastructure to support AI. These trends and others were reflected in the responses to our Differentiation, Vendor Selection & Budgets 2025 survey. 

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