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Digital-first drives customer experience technology adoption

 

Digital shifts have been part of a continued push in 2022 by organizations to revitalize their technological capabilities in favor of delivering better experiences. With customer expectations continuing to hold strong, investments in this area are practically mandatory to remain relevant among a wide array of competitors and achieve the much-coveted "total experience." In this year's Customer Experience & Commerce (CXC), Vendor Selection study, we look at where priorities lie for businesses making provider-based technology decisions centered on experiences, and what key factors prompt particular choices.

The full report is only available to 451 Alliance members.

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