Consumer interest in wearable technology seems to have plateaued. More purchasing plans are centered around current owners replacing older devices than first-time buyers, creating a net gain for device user bases. The economy, consumer demographics and a lack of new and compelling use cases are among the key reasons for this leveling off.
Apple continues to shine across multiple device categories, including a positive initial showing with its newly launched VR headset.
This report presents the findings of 451 Research's Q2 2024 Digital Endpoint Tracker survey, which asked US consumers about their device ownership and buying plans.
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