Benchmarking digital maturity: Are businesses ready for agentic AI?

By Sheryl Kingstone, Raul Castanon-Martinez, and Zach Ciampa

Businesses are poised to navigate a shifting landscape transformed by generative AI, unified commerce and agentic AI. These technologies are poised to reshape customer engagement and operational efficiency, which demands strategic agility and robust data strategies. Organizations that effectively integrate these advancements will be well-positioned to deliver personalized, seamless experiences, maintaining a competitive edge in an increasingly complex digital ecosystem.