The current US smartphone market is dominated by Apple and Samsung, but what does the future hold? While we don’t have a crystal ball or clairvoyance, our consumer tech surveys do give us a window into current trends and a glimpse into where they are headed. Will the preference for Apple’s ecosystem among Generation Z and millennials make it the default brand for younger generations to come? Only time will truly tell, but here’s what 451 Research's Q1 2025 Digital Endpoint Tracker survey has to say about the smartphone market.
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