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Amid rapid change, customer experience investments continue to support digital engagement

Amid rapid change, customer experience investments continue to support digital engagement

By Sheryl Kingstone, Zach Ciampa, and Raul Castanon-Martinez

Amid rapid global change, understanding the rationale behind business decisions is more important than ever. Our Customer Experience & Commerce, Budgets & Organizational Dynamics 2025 survey evaluates what is driving businesses' investments in the customer experience technology market. We study organizations longitudinally in this wave to understand market sentiments and to help identify major opportunities for enterprises, IT vendors, suppliers and investors.

The full report is only available to 451 Alliance members.

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