In the pursuit of efficiency and competitive advantage, innovative metaverse-related solutions continue to be built on top of ongoing digital transformation. This S&P Global Market Intelligence survey was taken by 1,026 respondents across a range of large industry and enterprise representatives. The third annual survey examines industrial, enterprise business-to-business and business-to-consumer adoption of metaverse approaches. It sits alongside the adoption of AI and generative AI across the business landscape.
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