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Growing reliance on AI for shopping assistance

Growing reliance on AI for shopping assistance

By McKayla Wooldridge, Zach Ciampa, Jordan McKee, and Sheryl Kingstone

Our annual Connected Customer, Fintech & Holiday Experience survey aims to understand consumer sentiment regarding financial technology, banking experiences and holiday shopping intent as we approach the end of the year. In this report, we focus on the key holiday shopping takeaways from our fourth-quarter 2025 survey wave.

The full report is only available to 451 Alliance members.

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