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Streaming services gain traction as primary conduits for live sports

Streaming services gain traction as primary conduits for live sports

By Michael Nocerino and Seth Shafer

This report presents findings from 451 Research's Mobile, TV and Streaming Video Trends (Population Representative) Q4 2025 survey. Concluding in October 2025, the survey examined the role of live sports in traditional TV and video streaming subscriptions, including the importance of live sports content, network and sport preferences, and difficulties experienced while viewing.

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